The firm was established in 1986 to provide comprehensive sales coverage of Wisconsin to the Corporate and Incentive Industry. In addition to representing the Manufacturer, Sales & Marketing Associates launched a warehouse and fulfillment business to meet customer needs. Today, Sales & Marketing Associates represents over 30 top manufacturers and is a multi-million dollar sales agency.

We are pleased to have been recognized as the Leading Representative Agency for many companies, a Future 50 Company and Motor Clothes Vendor of the Year for Harley-Davidson.

In early 2003, Sales & Marketing Associates moved to a new headquarters, a 3 acre site in the Germantown industrial park. This was the fifth move to accommodate growth and featured expanded office and warehouse space. In January 2005, an additional 13,200 sq. ft. was added to the warehouse to handle our customers increased needs for warehousing and fulfillment services.

Principals & Staff

John C. Evans Chairman John is a 1964 graduate of UW Madison, with a BBA in Marketing.   He was an industry veteran when he started Sales & Marketing Associates, Inc. in 1986. He left a position as Vice President-Sales at Regal Ware in Kewaskum, Wisconsin, to form Sales & Marketing Associates.

Michael J. Evans President Mike is a 1991 graduate of the University of Wisconsin-Oshkosh with a BBA in Marketing.   After 4 1/2 years with Kraft Foodservice he joined SMA in 1995 as a Sales representative. Mike has worked and trained in virtually all areas of the company.   He was named president in 2003 and continues the family tradition.

Sue Swiedarke Account Executive Sue joined SMA in July of 2002. Sue is responsible for sales activities throughout the United States.

Laurie (Evans) Helberg Business Development Manager Laurie joined SMA in January of 2004.

Bruce W. Krueger Senior Account Executive Bruce joined SMA in April of 2009.

Patty Rottel Office Manager/Sales Support Patty joined SMA in January of 1986.

Emily Reuter Accountant Emily joined SMA in October of 1994.

Wendy Wolf Director of First Impressions Wendy joined SMA in May of 2005.

Kim Willer Shipping Clerk Kim joined SMA in July of 2005.